McDonalds

McDonalds are a great example of a company who had successfully used various marketing strategies over the years.  Not only have thye managed to market the brand to several social demographics but they have managed to maintain their popularity; wether this be through their convience factor or the fact they have created saver menus and provided internet to attract the teenage crowds.


Initially McDonalds was all about promotional marketing; the happy meals with the free toys and coca-cola glasses etc. Then the brand turned to celebrity endorsement with the 'Im lovin it' campaign headed by Justin timberlake
http://www.youtube.com/watch?v=dI-xHMM8wXE


When even celebrities eating burgers wasnt enough to entice us in, MacDonalds marketed its new healthy side playing on the aspirations of a Mcdonalds consumer in a humourous way.
http://www.youtube.com/watch?v=v34G2HCoqyU


There are many techniques used by macdonalds but this is my favourite







(KATIE)