Saatchi and Saatchi have recently created a new series of ads for T mobile, which have really made an impact on the British public. The adverts consisted of guerilla dance rountines and sing-alongs in several london locations, such as Liverpool street Station. Below is a clip of one of the most recent flash mobs which took place in Heathrow airport.
http://www.youtube.com/watch?v=NB3NPNM4xgo&feature=related
I personally love this method of advertising; its exciting, it creates a buzz, its also a great source of entertainment and months after people are still inspired by it and still talking about it.
Below are some of the reactions of people who were unexpectedly involved in the flash mob
http://www.youtube.com/watch?v=02OW652zNOQ&NR=1
(KATIE)
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