Viral Marketing is a big part of the way Stussy advertises. From quirky documentary videos about the brand to lifestyle videos showcasing the types of activies undergone by Stussy's core consumers; e.g skateboarding.
http://www.youtube.com/watch?v=Vd4-dRwvyQg
It helps keep consumers interested and make the brand more than mass produced items of clothing. It gives the brand an identity and something for the consumer to identify with and relate to.
(KATIE)
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