Competitor: Adidas

Latest campaign:

Adidas launched their biggest advertising campaign today, starring David Beckham, Katy Perry, Lionel Messi and NBA star Derrick Rose.

Under the strictest of embargoes, the company released a four-second teaser of the video to accompany the global advertisement, a spot so fast it could induce an epileptic fit.

It's called the " all Adidas " campaign because, says the company, it "show that when you love the game, whatever the game you put your all into it."

The soundtrack for the commercial is by Justice although the album it's taken from, 'Civilisation', isn't released until April 4, adding to the hype.

Director Romain Gavras, who has shot music videos for M.I.A, has created a 30 and 60 second version of the ad for television and cinema. Online, Adidas will launch a two-minute version where fans can then interact via Facebook and Twitter, and the company is exploiting social media to the max by giving away Katy Perry concert tickets and a new range of trainers.

" All Adidas is the biggest campaign we have ever executed," says Erich Stamminger, member of the Executive Board responsible for Global Brands. "Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has."

However, at the time of press, Adidas wouldn't release a single image of the biggest star of their campaign: David Beckham. So it's hard to judge having not seen "all" of it yet.

(http://fashion.telegraph.co.uk/news-features/TMG8385975/David-Beckham-and-Katy-Perry-star-in-latest-Adidas-commercial.html)

These  screenshots have been taken from the website as it inhabits what Gio-goi are 'about'- clothes and music- however, this doesn't come across as a prominate feature of the brand. Although, Adidas are a global brand with many sub-brands they had to start somewhere to be able to grow to have the success they have today.

The combination of well known celeb faces and what there consumer are interested in can launch a specific ranges success.

(KATIE)