WGSN reports live on the latest trends from Bread & Butter, Berlin Germany

Spring/summer 2011

Emerging trends from Bread & Butter, Berlin for womenswear include romantic looks that have a wonderland-like feel with a mix of crochet, sheer, lace and soft fabrications. Washed out jersey and draped sweats are updated with floral prints and embellished with lace charms giving a fantasy feel.

Chambray shows a strong presence in womenswear spanning across dresses, trousers and outerwear. Blue chambray is still key, but its a return to the traditional grey colourway that is the key update.

A soft palette of ice cream pastels, with colours ranging from mint, lilac, mango and pastel pink. Key for washed out jersey and sweats, but looking newest for trousers and jacket shapes.

For menswear, vintage continues to be strong with dusted and scuffed leathers creating an aged and love worn appearance. Glossy buttons are purposely chipped and indigo yarns are used in shirting and jersey deliberately faded for an over-washed style.

The desert combat trouser emerges as a key item updated with a skinny leg silhouette with the dropped crotch chino is also noted with designers encouraging light coloured bottom weights.

Seersucker comes to the fore for men’s casualwear seen for shirting, and tailored shorts. The classic blue and white seersucker is replaced with a palette of fashion pastel with orange, blue, pink and mint.

The menswear colour offering also comprises of tonal camels, white taupe and fennel,with global traveller styling looks key with textured fabrics in neutral khaki, mink, greige and creams worn head to toe.

Denim is stripped back and clean silhouettes are key this season, with many brands citing minimal detailing and block colour indigo as a key direction. Authentic denim styles are recreated to offer an understated modern look.

The utility trend continues with brands looking to performance fabrics and functional detailing. Durable surfaces and engineered construction see the outdoor trend evolve in the denim arena.

Hand-sewn and customised looks continue to be a key direction for brands this season. Limited edition ranges of unique pieces use oversized hand-stitching, imperfect patching and soft washes to create a personalised love-worn feel.

Footwear and accessories brands are increasingly telling the story about the heritage of their products. Whether it be the ‘Made in Britain’ range by New Balance or the ‘design your own graphics’ by Shulong. Along with an increased awareness of eco-responsibility brands are finding ways to communicate and connect with their consumers.

More and more sportswear brands are designing dedicated female styles. With narrower lasts and specific details such as sporty high heels, this is becoming and increasingly important market that brands are not ignoring.

Yellow is a key colour in footwear along with fruity brights such as greens, purples and pinks. After a spell of more conservative footwear colours, we are seeing a return to braver colourways.

For print and graphics the trend for native and tribal style continues and works in all-over pattern and placement motifs. Designers are inspired by the mystic animals and geometric patterns of native art, creating new modern versions that have a 90s hip-hop dance wear.

Graphic interpretations of stripes and checks are key in many collections. Un-even, painterly and conversational stripe motifs create new interest in the wardrobe staple.

Illustration is still a big trend, especially in monotone black on white. Detailed, skilled linear illustrations, often of animals crop up across the show. The trend for white tees also continues this season, with many brands still continuing the stripped back, basics aesthetic














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(JOELY)