Competitor: G-star website assessment

This is the first image you see when entering the website. It shows the G-star 'arc' style on there variety of jeans, allowing the consumer to click on the specific style which opens the menu of the different washes that are available. The level of consumer interactivity on the first page sets the standard for the rest of the site, as it gives the consumer the option to scroll through products at there own leisure.

The shopping aspect of the site always the consumer to see a relatively good sized image of the model in the clothes, with limited product on each page.

Online streaming of the brands fashion show. Although Gio-goi isn't as fashion orientated in this section they could have screenshots of videos that there products have been shown in with a scroll through menu to watch the videos on the website or through there Youtube channel.

This image shows the different markets that G-star is affiliated with from drinks with Hennessy to  branded bikes allowing the consumer to see the other avenues the brand has experimented with. 

Gio-goi can use aspects of this as there roots are mainly with the music scene which the average high street consumer wouldn't really know that much about from just looking to buy a t-shirt online. However, aspects of this will begin to come through once they have understood there 'new age' consumer.

The 'Raw City Guide' shows how the brand has evolved with technology with the use of the app that shows New York City goers which clubs, bars, restaurants etc to go to. It also shows the consumer that they aren't just a fashion brand they care, understand, and want to communicate with there consumer on more then just a fashion level.

(KATIE)