Philosophy
Live who you are. We are Gio-Goi.
Highlights
Stocked throughout the UK in key independent stores, multiples and online, Gio-Goi is also rapidly expanding across Europe and has just opened its first flagship store in the UK. Gio-Goi is now worn by a new generation of rock celebrities including Plan B, Deadmau5, Chase & Status and Rihanna, reinforcing the strong musical heritage on which the brand was built back in the late 80s and early 90s in Manchester.
Going forward, Gio-Goi has split into two well-defined categories, Trakstar and Contraband. With the sponsorship of Cream, endorsements with Deadmau5, and the release of their first dance album comes the launch of Trakstar, for the club goers and Ibiza lovers. Immersed in sharp, commercial colours and a splash of fluro - long ignored but back with a vengeance – Trakstar packs a punch from the sport-influenced highstreet to the dance-floors of Amnesia.
For the fans of live gigs and festivals comes Contraband. Attitude and the night combine to produce gig-attending product for the immaculately dishevelled. Gio-Goi has been working closely with Plan B on the promotion of this range.
Going forward, Gio-Goi has split into two well-defined categories, Trakstar and Contraband. With the sponsorship of Cream, endorsements with Deadmau5, and the release of their first dance album comes the launch of Trakstar, for the club goers and Ibiza lovers. Immersed in sharp, commercial colours and a splash of fluro - long ignored but back with a vengeance – Trakstar packs a punch from the sport-influenced highstreet to the dance-floors of Amnesia.
For the fans of live gigs and festivals comes Contraband. Attitude and the night combine to produce gig-attending product for the immaculately dishevelled. Gio-Goi has been working closely with Plan B on the promotion of this range.
http://www.breadandbutter.com/winter2011-absolute/brand-bible-absolute/?tx_bbbrandbible_pi1%5Bbrand_id%5D=99&cHash=18763447040bf90a6694af274d980944
(JOELY)
No comments:
Post a Comment