Gio Goi the brand

The Gio Goi Clothing Range

Fashion monkey love the latest range of Gio Goi clothing with their distinctive designs and unique style. Below are some samples of existing Gio Goi clothing and we think you’ll agree that they have an edgy and unique look:

The History of Gio-Goi

Christopher and Anthony Donnelly first made their name in the world of dance culture, hosting some of the first warehouse parties in Manchester and London, their knowledge of street-level culture helping to influence the rise of the dance phenomena.

At the same time the Donnelly brothers put their energies into the unofficial side of the music and merchandising industry building a lucrative business from the sale of printed t-shirts and other memorabilia.

A reputation for quality was quickly formed. Soon this reputation attracted interest from several record companies which approached them for assistance with their merchandising. Despite their lack of formal training in this field it soon became apparent that the brothers had a natural talent that was waiting to explode.

The first collection was an instant success with huge media exposure, from magazines to TV, ensured everyone from Oasis and Blur to the Rolling Stones wanted to be in on the action. The rest of the fashion industry looked on with disbelief; Gio-Goi found itself rising to challenge the big labels of the day.

Gio Goi has the stars of music, media and fashion banging at the door to associate themselves with the brand. They are drawn to the rich history the brand has in the roots of music, and that’s what these creative people see.

http://www.fashionmonkey.co.uk/fashion-labels/gio-goi/

(JOELY)