This PEST analysis has been undergone in order to help identify factors to be taken advantage of and that can hinder any changes to the brand, Gio-Goi.
PEST
Political:
lorry drivers from abroad potentially having to pay extra road tax to use our roads.....Gio Goi's items are often made in portugal.
government are considering the intro of tax holidays for UK manufactuers after Mulberry chief exec, Godfrey Davis said that uk's punitive tax system could prevent them from opening a 2nd factory.......used this as im not sure that footwear isnt made here etc
Economic:
young fashion in march continued to decline. suffering double figure digit declines. consumer confidence is feared to not recover in time to halt a double dip recession.
Social:
USC is to invest millions in refurbishing its entire store portfolio
Henleys has shut 18 stores blaming poor trading and difficult leases. wholesale business has been unaffected.
Technological:
internet advertising has broken through the £4bn barrier- popular as it accounts for £1 of £4 spent on ads.
MySpace has lost millions of users.
(KATIE)
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